Website for doctors & medical practices

Cost depends on scope: number of treatment pages, online booking, multilingual setup, accessibility, corporate design and custom features such as patient portals. IVIS MEDIA works transparently and gives you a clear price range up front. A professional practice website typically starts in the mid four-figure range; larger projects for MVZs with several locations, many departments or portal features are accordingly higher. In the initial call we clarify what your practice actually needs and prioritise the building blocks with the biggest impact, booking and treatment pages before nice-to-have features.

A focused practice website with homepage, treatment pages, team, contact and online booking usually goes live within four to eight weeks, including concept, design, build and sign-off. Larger projects, for example for an MVZ with several locations, with corporate design or a patient portal, take correspondingly longer. To keep things moving, we work with clear milestones and can also take care of copy and image selection. IVIS MEDIA sets the exact timeline after the initial call, with a realistic go-live date and fixed points of contact.

For most medical practices we recommend WordPress: proven, flexible, good for SEO and local search, and easy for your team to maintain. You update consultation hours, team or news yourself. We built the practice websites for Zahnkultur and Quedent with it, among others. For high performance requirements, several locations with a shared data basis or portal features we use Next.js or custom web applications. IVIS MEDIA decides together with you which system fits, based on team, budget and growth plans, not on technology preferences.

Yes, both. We integrate common booking systems such as Doctolib or interfaces to your practice software so patients can book appointments around the clock directly on the website, a real relief for your front desk. Where needs go further, IVIS MEDIA develops custom web applications: patient logins, digital medical history forms, form workflows for prescription and referral requests or internal tools. One example of complex web development in healthcare is the digital learning platform we programmed for the BTB institute for therapeutic professions. Everything is implemented GDPR-compliant and connected seamlessly to your practice website.

In many cases yes, and it is always worthwhile. Since June 2025 the German Accessibility Act (BFSG) requires many businesses with online services such as appointment booking to provide accessibility; public bodies have been covered by BITV for longer. Regardless of the legal duty, medical practices benefit in particular: older patients, people with visual or motor impairments and users in stressful situations navigate accessible websites far more easily. IVIS MEDIA builds accessibility in from the start, with contrast, keyboard operation, screen-reader structure and plain language, instead of retrofitting it at high cost. On request we also audit your existing website for BFSG compliance.

Very carefully, because health data is specially protected under Art. 9 GDPR. IVIS MEDIA implements contact forms, booking and tracking so that only truly necessary data is collected: encrypted transfer, GDPR-compliant consent, lean forms and hosting in Germany on request. Medical details do not belong in an open contact form. We design enquiry paths so patients can get in touch easily without disclosing sensitive diagnoses. Cookie consent, privacy policy and data processing agreements are coordinated with you or your data protection officer.

Yes. IVIS MEDIA optimises every practice website for classic search engines and for AI search such as ChatGPT, Perplexity and Google AI Overviews. That includes clean site structure, fast load times, Schema.org markup, dedicated treatment pages and self-contained answer blocks that AI systems can cite. For practices, local SEO is equally decisive: Google Business Profile, reviews and consistent location data, so you are found for searches like "GP near me" or "cardiologist Berlin". Your practice stays visible, whether patients google or ask an AI for a doctor recommendation.