Website Relaunch Agency

Every successful relaunch starts with a clear picture of where you stand. We review design, technology, SEO, GEO, content and conversion and derive a strategy that protects rankings and enables growth in Google and AI search.

Relaunch audit:

We analyse your existing website: technical weaknesses, outdated content, SEO risks, AI visibility, user experience and competition. The audit shows what can stay and what needs rethinking.

Strategy & roadmap:

Based on the audit we develop a relaunch roadmap with clear milestones: design, technology, SEO migration, GEO setup, content and launch. Everyone knows what happens when.

Want to know if a relaunch makes sense for you? Book a free initial call.

A relaunch is the chance to rethink user journeys and brand presence. We design surfaces that build trust and turn visitors into customers.

UX/UI redesign:

We optimise navigation, page structure and conversion paths. Mobile first is standard, because poor mobile experience costs rankings and revenue.

Brand-aligned design:

Whether a corporate design refresh or full redesign: we ensure your website feels like your brand after relaunch, consistent across all pages.

More on the visual side of a relaunch under Web designand Brand development.

Outdated technology slows every relaunch. We choose the right CMS, migrate content cleanly and build on modern standards: fast, secure and maintainable.

CMS selection & migration:

WordPress, Shopify, WooCommerce or headless with Next.js: we find the system that fits your team and goals, and migrate content without data loss.

Performance & Core Web Vitals:

Fast load times are a ranking factor and conversion lever. We optimise images, code and hosting so your new site performs in Google and with users.

Technical implementation goes further. Details under Web development.

The SEO relaunch is the most critical moment: wrong redirects can destroy rankings. We plan URL migration, content structure and technical SEO from the start so your organic visibility is preserved.

301 redirects & URL migration:

Every old URL gets a clean target. We document redirect plans, test before launch and monitor indexing and crawl errors after go-live.

Content & keyword structure:

We preserve strong content, fix weaknesses and build a structure that search engines and users understand equally well.

Ongoing SEO support after relaunch is available from our SEO agency Berlin.

More and more queries start in ChatGPT, Perplexity or Google AI Overviews. During relaunch we set up your website so AI systems can recognise and cite your brand as a trusted source.

Launch GEO alongside relaunch:

Structured content, clear brand signals and E-E-A-T strengthen your Google rankings and equally your chances of being cited in generative AI answers. The best results come when GEO is in the relaunch plan from day one.

Technical GEO foundation:

Schema markup, structured data, clean page hierarchy and AI-readable content make your new website usable for classic search and AI crawlers alike.

More on Generative Engine Optimization in our GEO agency Berlinor start with the AI readiness check.

An example of SEO and GEO with relaunch is the MAYACIEL Tequila case study.

Launch is not the end point. We accompany go-live in a controlled way and measure whether traffic, rankings, AI visibility and conversion run as planned.

Controlled go-live:

Staging, QA, redirect tests and launch checklist: we only go live when technology, SEO, GEO and content are verified.

Monitoring & optimisation:

After relaunch we monitor rankings, Core Web Vitals, AI mentions and conversion. That way we spot problems early and adjust when needed.

A relaunch should last. We stay available for updates, extensions and ongoing SEO and GEO optimisation.