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Glossary

ABCDEFGHIJKLMNOPQRSTUVWXYZ

A

  • App
  • API
  • AEO

B

  • Backend development

C

  • CMS

D

  • Domain

F

  • Frontend development

G

  • GEO

H

  • Hosting

M

  • Machine learning

S

  • Server
  • SSL
  • SEO
  • Shopify

W

  • WordPress
  • WebMCP
  • WPML

What is the IVIS MEDIA glossary?

The IVIS MEDIA glossary brings together essential terms in digital communication—from web development, UX/UI and SEO to hosting and artificial intelligence. We translate complex topics into clear, practical language so teams, decision-makers and companies can act quickly.

Each category offers practical definitions, typical use cases and relevant trends—so you can plan digital projects strategically, allocate budgets with intent and implement measures sustainably.

  1. Frontend development—basics, technologies (HTML, CSS, JavaScript) & frameworks
  2. Backend development—server-side logic, APIs, databases & security
  3. Responsive design—why mobile optimisation is critical for SEO
  4. CMS (content management systems)—what they are and benefits of WordPress, TYPO3 or headless CMS
  5. Web app vs website—differences, use cases & benefits
  6. REST API & GraphQL—interfaces for modern web development explained
  7. Progressive web apps (PWA)—the future between native apps & websites
  8. Version control & Git—why every project needs it
  9. Deployment—from staging to production
  10. SSL encryption—security, trust and SEO benefits

  1. User experience (UX)—how good experiences make sites more successful
  2. User interface (UI)—the visual language of a digital brand
  3. Design systems—consistent design for scalable projects
  4. Accessibility in web design—accessibility as a ranking signal
  5. Colour psychology in web design—how colours shape perception
  6. Mobile-first design—why the phone drives layout
  7. Typography on the web—type as a design tool
  8. Microinteractions—small details with big impact
  9. Dark mode design—trends & implementation
  10. Design thinking—creative process for user-centred products

  1. On-page SEO—structure, keywords, meta tags & content
  2. Off-page SEO—backlinks, authority & reputation
  3. Technical SEO—speed, crawlability, indexing & Core Web Vitals
  4. Keyword research—finding relevant queries
  5. Meta description & title tag—small texts, big impact
  6. Alt text & image optimisation—SEO for visual content
  7. Content marketing—strategies for sustainable traffic
  8. Local SEO—visibility for local businesses
  9. SEO audit—finding optimisation potential
  10. Search intent—why keywords are more than words

  1. Shared hosting vs VPS vs dedicated server—differences & use cases
  2. DNS—how domains work on the internet
  3. CDN—faster delivery worldwide
  4. Server location & GDPR—privacy-aware hosting strategies
  5. Caching—how caching improves performance
  6. Uptime & monitoring—why availability affects SEO
  7. SSL certificates & security—protecting data & trust
  8. Docker & containerisation—modern deployments explained
  9. NGINX vs Apache—comparing popular web servers
  10. Backup & recovery—data safety strategies

  1. Machine learning (ML)—how systems learn patterns
  2. Natural language processing (NLP)—language in chatbots & SEO
  3. AI in web design—layouts & personalised experiences
  4. AI in SEO—content support & ranking signals
  5. Generative AI—text, images & code with AI
  6. Prompt engineering—communicating effectively with AI
  7. Ethics & privacy in AI—risks & responsibility
  8. AI tools for developers—assistance & automation
  9. Predictive analytics—spotting future trends
  10. AI-as-a-service (AIaaS)—cloud AI for organisations
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