Is your website ready for the AI era?

Q: What does AI readiness mean for a website?

AI readiness means your website is structured so AI systems such as ChatGPT, Perplexity or Google AI Overviews can read and understand it and cite it as a trustworthy source. That includes llms.txt, Schema.org markup, semantic HTML and clear content.

Q: What is llms.txt?

llms.txt is a Markdown file at your domain root (/llms.txt) that gives AI systems a structured overview of your key content. Unlike robots.txt, llms.txt tells LLMs which pages matter—reducing token use and improving context quality.

Q: What is GEO (Generative Engine Optimization)?

GEO is the optimisation of content for generative search engines such as ChatGPT, Perplexity or Google AI Overviews. The goal is to be cited and linked as a source in AI-generated answers.

Q: What is the difference between AEO and SEO?

SEO optimises for classic search engines (Google, Bing)—rankings in search results. AEO (Answer Engine Optimisation) optimises for being cited as a trustworthy source in AI answers. Both complement each other.

Question 1

What does AI readiness mean for a website?

Answer

AI readiness means your site is structured so AI systems such as ChatGPT, Perplexity or Google AI Overviews can read and understand it and cite it as a trustworthy source. That includes llms.txt, Schema.org markup, semantic HTML and clear content. Read more in our article Prepare your website for AI.

Question 2

What is llms.txt?

Answer

llms.txt is a Markdown file at the root of your domain (/llms.txt) that gives AI systems a structured overview of your most important content. Like robots.txt it lives at the root, but with a different purpose: a content map rather than crawl rules. Part of an AEO strategy.

Question 3

What is GEO (Generative Engine Optimization)?

Answer

GEO is the practice of optimising content for generative search engines such as ChatGPT, Perplexity or Google AI Overviews. The goal is to be cited and linked as a source in AI-generated answers. Learn more in our GEO glossary entry.

Question 4

What is the difference between AEO and SEO?

Answer

SEO targets classic search engines—rankings and clicks. AEO (Answer Engine Optimisation) targets being cited as a trustworthy source in AI answers. They work together. Our SEO agency combines both approaches.

Question 5

Why is Schema.org important for AI?

Answer

Schema.org JSON-LD provides machine-readable data. AI models use it to make precise statements and treat your domain as an authoritative source. Types such as Article, Organization or FAQPage help visibility in both traditional search and AI answers.

Question 6

What is WebMCP?

Answer

WebMCP (Web Model Context Protocol) is a planned W3C standard that lets websites offer structured tools to AI agents. Instead of scraping HTML, agents can call declared functions—e.g. product search or booking. More in our WebMCP glossary entry.

Question 7

What does AI readiness mean for a website?

Answer

AI readiness means your site is structured so AI systems such as ChatGPT, Perplexity or Google AI Overviews can read and understand it and cite it as a trustworthy source. That includes llms.txt, Schema.org markup, semantic HTML and clear content. Read more in our article Prepare your website for AI.

Question 8