Web design agency for car dealerships

Cost depends on scope: number of locations and brands, vehicle inventory pages, integration with mobile.de or AutoScout24, online workshop booking, corporate design and custom features. IVIS MEDIA works transparently and gives you a clear price range up front. A professional dealership website typically starts in the mid four-figure range; projects with marketplace APIs, multiple locations or custom vehicle management are accordingly higher. In the initial call we clarify what your business actually needs, and which building blocks pay off first for your goals.

For most dealerships we recommend WordPress: proven, flexible, good for SEO and local search, and easy for your own team to maintain. We have delivered dealership websites with it, including Opel Autohaus Zossen and Neustadt Automobile, complete with vehicle marketplace and digital service tools. For high performance needs, a custom vehicle search or complex interfaces we also use Next.js or custom web applications. We decide together based on inventory, team, budget and growth plans, so the website stays easy to maintain after launch.

Yes. There are several ways to bring your vehicle inventory onto your website: via an interface to your inventory software, through marketplace integrations with mobile.de and AutoScout24, or as well-maintained links to your listings. For Neustadt Automobile we built a WordPress website with a vehicle marketplace API that maps inventory across three locations. IVIS MEDIA first checks which systems you use and recommends the solution that minimises maintenance effort and shows your vehicles where buyers are searching, on your own website.

Very important. Cars are bought regionally: "car dealer near me", "used cars [city]" or "garage [region]" are among the most common searches. We optimise your website, Google Business Profile, location pages, opening hours and structured data, and help you build reviews systematically. Your business then appears in the Local Pack, on Google Maps and in regional search results, where buying decisions begin. Without local SEO you lose prospects to dealers who are more present online, even if your offer is better.

A focused dealership website with core pages, team, services, workshop appointment requests and inventory linking is usually live within six to ten weeks, including concept, design, build and sign-off. Projects with marketplace APIs, multiple locations or custom vehicle management take longer accordingly. IVIS MEDIA sets the timeline after the initial call, with clear milestones and a realistic go-live date, and makes sure your current site stays reachable without interruption during the transition. Important for planning: content such as team photos, vehicle data and service descriptions is aligned early so nothing blocks the schedule.

Yes, and for many businesses this is the fastest tangible win. We integrate online booking for inspections, tyre changes, MOT preparation and repairs, as a standalone booking system or via an interface to your workshop software. Customers choose service, location and preferred date; your service team confirms or schedules automatically. That reduces phone time, makes workshop capacity easier to plan and captures customers who want to book in the evening or at the weekend. IVIS MEDIA makes sure the booking flow works on mobile and is implemented in a GDPR-compliant way.

Yes. IVIS MEDIA optimises technically and in content for classic search engines and for AI search such as ChatGPT, Perplexity and Google AI Overviews. That includes clean site structure, fast load times, Schema.org markup, industry-relevant content and self-contained answer blocks. People asking "good car dealer near me" or "where to buy a used car" increasingly get AI answers instead of link lists. We raise the chance that your business is mentioned there. Your dealership stays visible whether customers google or ask an AI.