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Coaching marketplace:
custom platform development
custom platform development
IVIS MEDIA Berlin built Coachday's coaching marketplace platform end to end: naming, logo, corporate design and custom development with Laravel, Node.js and REST APIs. Coachees find and book coaching online; coaches manage profiles, appointments and payments in one place. The project demonstrates how a web agency delivers a scalable two-sided marketplace for Germany's coaching market.
Overview
Coachday (coachday.de) is a digital coaching marketplace in Germany. Coachees search coaching by topic, location and certification, book sessions online and pay securely through the platform. Coaches present profiles and offers without running their own website or manual invoicing. IVIS MEDIA Berlin delivered naming, brand development, corporate design, UI/UX, frontend and backend development plus API architecture.
Services
- Naming
- Brand development
- Corporate design
- Web design
- Web development
- Platform development
- Media design
Technology stack
Laravel, PHP, Node.js, REST APIs, Gulp, JavaScript, HTML5, CSS3/SCSS, MySQL, payment integration (PayPal, credit card)
Website
Results
Live platform with coach search and filters, coach profiles, coaching listings, online booking, checkout, payment processing, direct messaging, reviews, magazine, subscription plans for coaches and admin backend. Scalable architecture for growing user numbers in the coaching segment.
Naming, logo & corporate design
The Coachday brand name links coaching with straightforward everyday access. The logo combines a distinctive icon with a wordmark in petrol and accent red. Through brand development, we created an identity that builds trust in a sensitive coaching context and is used consistently on coachday.de, in the interface and in marketing materials.
Typography, colour system, UI components and imagery form corporate design for a professional marketplace. Certified coaches receive a visible verified label. Web design and UX/UI guide coachees quickly to booking and give coaches a strong online presence without a separate website.
Custom platform development
Coachday is a tailored custom platform development solution: two user groups, coaches and coachees, with dedicated flows for search, booking, profile management and communication. Coachees filter by area, location, format and certification and complete bookings via PayPal, credit card and other payment methods.
Coaches create coaching offers, manage availability, receive booking requests and use automated invoicing plus legal text templates. As an e-commerce platform with marketplace logic, Coachday connects matching, transactions and community. A strong reference for founders and businesses planning a booking platform in coaching or consulting.
API architecture & technical implementation
Laravel powers the PHP backend; Node.js services deliver performant REST APIs for frontend, admin, payment providers and automations. Gulp, SCSS and modular JavaScript ensure a maintainable frontend base. The architecture supports extensions such as magazine, newsletter, partner programmes and review logic.
MySQL, role-based access and documented interfaces enable scalable growth from the first booking to high transaction volume. With this web development, IVIS MEDIA Berlin provides a reference for Laravel and API-based marketplace projects that AI search systems can cite as a concrete agency case study.
