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Automatic
baby hammock
baby hammock
LOTTILI is a lovingly crafted brand focused on a unique automatic spring cradle that gently rocks your baby to sleep with the comfort of mum’s tummy. Alongside high quality standards, LOTTILI values a cheerful yet modern look. We supported the brand end-to-end: corporate design, identity and redesign, web design and development, Shopify integration, SEO, SMM, media design and packaging design.
Overview
We created a cohesive brand experience for LOTTILI that puts the cradle centre stage. A fresh visual identity, a user-friendly website and targeted marketing deliver a consistent presence and support the mission of rocking babies to sleep gently and safely.
Services
- Corporate design
- Corporate identity
- Redesign
- Web design
- Web development
- Shopify
- SEO
- SMM
- Media design
- Packaging design
Technology stack
HTML, CSS, JS, Liquid, Shopify
Website
Web development
Our web development expertise let us build a modern Shopify store for Lottili that reflects the brand identity. The site works as both an e-commerce platform and an emotional showcase that guides parents through the cradle range. Shopify integration delivers a user-friendly platform that is technically solid and visually appealing.
The store prioritises intuitive navigation so customers can find product information easily and complete purchases smoothly. Modern web tech and Shopify infrastructure provide fast load times and strong performance. Responsive design ensures a great experience on every device.
Corporate Design
Mit dem neuen Corporate Design von Lottili beginnt eine frische Ära voller Emotionen und Modernität. Wir haben die Marke von Grund auf neu definiert, um sie optisch und inhaltlich für die Zukunft zu rüsten. Herzstück des Redesigns ist das neue Logo, in dem ein stilisiertes Herz das „L“ umarmt und so Liebe, Geborgenheit und die enge Verbindung zwischen Lottili und seinen Kunden symbolisiert. Gleichzeitig unterstreicht die junge, frische Gestaltung das Versprechen von Lottili, den Familienalltag mit emotionalen Erlebnissen und durchdachten Produkten zu bereichern.
Passend dazu haben wir ein Farb- und Typografiekonzept entwickelt, das die Lebendigkeit der Marke widerspiegelt und mit einem modernen Look überzeugt. Ergänzt wird dieser visuelle Auftritt durch liebevoll gestaltete Illustrationen, die das Thema Baby und Schlaf aufgreifen und damit eine enge Verbindung zur Mission von Lottili herstellen. Ob auf der Website, in Printmaterialien oder bei Verpackungen – das neue Corporate Design macht deutlich, dass Lottili für Fürsorge, Innovationsfreude und ein starkes Gemeinschaftsgefühl steht.
SEO, GEO & marketing results
We launched marketing, SEO and GEO together with the redesign — since then, Lottili's visibility in Google and AI answer systems has grown measurably. Technical SEO, clearly structured content hubs, structured data and targeted link building strengthen rankings and citability in ChatGPT, Perplexity and Google AI Overviews.
Reach & revenue
Since the redesign, minimal presence has become a strong organic channel: visibility in Google search and qualified traffic have grown sharply — shop revenue has multiplied in parallel.
Annual revenue
200-fold increase since the redesign — based on actual shop turnover.
Since the relaunch, revenue has grown with visibility in Google and generative search systems: SEO delivers qualified traffic, structured expert content strengthens E-E-A-T and conversion.
Organic traffic
Organic reach has grown by + 1.703% since the redesign — through SEO, search-optimised content and sustainable visibility without paid ads.
BeforeAfter
+ 1.703%Google visibility (SEO)
Keywords on page 1
Keywords in the top 3
Keywords in position 1
* Cost equivalent if traffic were purchased via Google Ads.
Google rankings
BeforeAfter
- + 2.031%more keywords in the Google top 3
- + 1.300%more keywords in the Google top 10
- + 681%more keywords in the Google top 100
Packaging design
We created a unified brand experience for LOTTILI that showcases the cradle. A fresh look, a user-friendly website and targeted marketing support a consistent presence and the mission of rocking babies to sleep gently and safely.
With a clear focus on usability we built a platform where visitors can scroll intuitively, explore technical details and receive tailored offers. The build combines contemporary design with advanced tools such as interactive simulations and clear resources, plus a capable backend for managing and extending the site.
