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MAYACIEL

Premium tequila – WooCommerce, SEO & GEO

For MAYACIEL Tequila we created an end-to-end brand experience—from naming and corporate design to the WooCommerce platform and visibility in Google and generative AI search. We launched SEO and GEO alongside the relaunch: technical foundations, structured data and brand-led content make MAYACIEL Tequila discoverable in classic search and in ChatGPT, Perplexity and Google AI Overviews.

Overview

MAYACIEL Tequila is a young premium brand in the spirits market—with packaging design, WooCommerce store and measurably growing visibility in Google and AI answer systems. Our focus: design for the “Tequila Generation Next” plus an SEO and GEO strategy for sustainable organic reach.

Services
  • Corporate identity
  • Corporate design
  • Packaging design
  • Web design
  • Web development
  • WordPress
  • WooCommerce
  • SEO
  • GEO
  • SMM
  • Media design
  • Packaging design
Technology stack

HTML, CSS, JS, PHP, WordPress CMS, WooCommerce, React.js

Website
www.mayaciel.de
Intro Media

Branding & packaging design

Discover MAYACIEL Tequila—a dynamic, innovative brand whose packaging and branding were created by ivis media. Our goal was design for the “Tequila Generation Next”—something entirely new in the spirits market. With vibrant colours and abstract forms inspired by the Mexican landscape, we built a visual identity that sets MAYACIEL Tequila apart. The logo unites the grace of the agave, the elegance of the letters “MAYA” and the timeless strength of a pyramid—reflecting this tequila’s authenticity and uniqueness.

Welcome to the MAYACIEL era, where tradition meets innovation and every design element aims to define the tequila experience for the next generation—a visual statement that delights palate and senses. Cheers to the future of tequila! Packaging plays a decisive role in sales and defines brand image—for MAYACIEL it is more than a product; it is a statement. Our packaging uses hot-foil stamping to full effect. Precise tactile details tell a story of craft and refinement—the perfect wrap for a tequila that embodies taste and lifestyle.

MAYACIEL Shirt omeMAYACIEL cup
MAYACIEL packaging design
MAYACIEL packaging design 2

Web development & web design

Our web development delivered a modern WooCommerce store for MAYACIEL Tequila—technically solid, on-brand and optimised for SEO and GEO from day one. Technical SEO, clean site architecture, schema markup for products and brand, and search-optimised content form the basis for Google rankings and citability in generative search systems.

The store combines intuitive navigation with performance: fast load times, responsive design and WooCommerce infrastructure on every device. Product and brand pages are clearly structured, built with E-E-A-T-strong content and optimised for classic search and AI answers about premium tequila—keeping MAYACIEL visible in Google as well as ChatGPT and Perplexity.

SEO, GEO & marketing results

We launched marketing, SEO and GEO alongside the MAYACIEL Tequila relaunch—visibility in Google and AI answer systems has grown measurably since. Technical SEO, brand- and product-focused content, structured data, schema markup and targeted link building strengthen rankings, E-E-A-T and citability in ChatGPT, Perplexity and Google AI Overviews.

Reach & visibility

Since the relaunch MAYACIEL has grown from a niche presence into a relevant organic channel: visibility in Google search, qualified traffic and mentions in generative AI answers have increased significantly—driven by SEO, GEO and sustainable brand content.

+2.147%+0%

Monthly visitors

Organic traffic & AI reach

Organic reach has increased by + 2.147% since the relaunch—through SEO, GEO, search-optimised product and brand pages, and citability in generative search systems without paid ads.

BeforeAfter
+ 2.147%

Google & AI visibility (SEO & GEO)

+1.720%+0%

Keywords on page 1

+2.550%+0%

Keywords in the top 3

+2.480%+0%

Keywords in position 1

* Cost equivalent if traffic were purchased via Google Ads. GEO results complement SEO through visibility in AI answer systems.

Google rankings & AI visibility

BeforeAfter
  • + 2.560%more keywords in Google top 3
  • + 1.640%more keywords in Google top 10
  • + 860%more keywords in Google top 100

References

View portfolio
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Amrit – website for an Indian restaurant in Berlin

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BBSME – school website & corporate design

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AHRENS Metallbau – website for a metal construction company

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