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Table of contents

  1. How much does a website cost? – The short answer
  2. What factors influence website cost?
  3. Technologies compared: builders, CMS, e-commerce, and custom
  4. Price bands: website build costs at a glance
  5. Ongoing costs: hosting, maintenance, and more
  6. Website types and typical costs
  7. DIY, builder, or agency – what pays off?
  8. Conclusion: estimate website costs with context
  9. Frequently asked questions about website costs
How much does a website cost? Overview of pricing and factors for businesses
12. März 2026

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Web development

How much does a website cost?

Websites range from about €800 (simple) to €50,000+ (complex). Technologies compared: Wix, Jimdo, WordPress, Shopify, WooCommerce, Next.js. Price bands, running costs, freelancer vs. agency—clear guidance.

How much does a website cost? – The short answer

How much does a website cost? Typical ranges run from about €800 for a simple site (WordPress/builder) to €50,000 and more for complex e-commerce or portal projects. A typical corporate site from a web development agency often falls between €8,000 and €25,000. Builders (Wix, Jimdo, Squarespace) are often about €130–2,100 per year but may offer less customisation and SEO flexibility.

What matters is scope, requirements (e.g. multilingual content, accessibility, e-commerce), and whether you build in-house or hire an agency.

What factors influence website cost?

Website costs depend on several factors. The main ones:

  • Scope: number of pages, structure, amount of content—more content means more effort for design, upkeep, and SEO.
  • Design & UX: custom design costs more than off-the-shelf templates. Professional web design increases value and user experience.
  • Features: online shops, booking systems, multilingual sites, or complex integrations drive cost.
  • Technology: builders (Wix, Jimdo), WordPress, Shopify, WooCommerce, or custom development with Next.js/React—each has different pricing models.
  • Content: professional copy (€80–150 per page), photo shoots (€500–2,000), basic SEO (€500–2,000).

Technologies compared: builders, CMS, e-commerce, and custom

Your technology choice strongly shapes cost. Here is an overview of common options:

Builder platforms (SaaS)

  • Wix: €13–177/month (Light to Business Elite), free domain for 1 year, SSL included.
  • Jimdo: from €11/month, German provider, GDPR-oriented.
  • Squarespace: about €12–40/month for websites, higher tiers for shops.

WordPress (CMS)

  • Simple WordPress site: €1,500–3,000 with an agency (standard theme, basic features).
  • Business site: €3,500–10,000 with custom design, extended features, CMS.
  • Complex: €8,000–20,000 for larger projects, e-commerce integration, tailored solutions.

E-commerce: Shopify and WooCommerce

  • Shopify: subscription €29–299/month + transaction fees. Agency shop builds often €12,000–35,000 and up.
  • WooCommerce: software is free; hosting and plugins are ongoing. Agency full shop builds: €10,000–40,000.

Custom development (Next.js, React)

  • Marketing sites: from about €5,000–12,000.
  • E-commerce & web apps: €15,000–50,000 and more.
  • IVIS MEDIA uses Next.js, React, and TypeScript among other tools for fast, scalable projects—see web development.

Price bands: website build costs at a glance

A rough guide to website build costs:

Website costs by project type

Projekttyp / LeistungPreisDetails
Builder
(Wix, Jimdo, Squarespace)
about €130–2,100/yearWix from €13/month, Jimdo from €11/month. Domain often free for 1 year; SEO options can be limited.
Freelancer€2,000–8,000 one-offCheaper than an agency, but less availability and fewer resources.
WordPress agency€2,000–8,000 (simple)
to €8,000–25,000 (complex)
Depends on theme, design, and feature set.
Agency –
brochure / one-pager
€2,000–6,000Custom design, basic SEO, GDPR-oriented setup.
Agency –
corporate site

(5–20 pages)
€8,000–25,000Includes CMS, blog, contact form, responsive design, professional corporate site.
Agency –
e-commerce / online shop
€10,000–50,000 and upe.g. with Shopify, WooCommerce, or custom development.
Agency –
complex (portals, SaaS)
€20,000–80,000+Tailored web apps, booking systems, dashboards.
Builder
(Wix, Jimdo, Squarespace)
about €130–2,100/year
Wix from €13/month, Jimdo from €11/month. Domain often free for 1 year; SEO options can be limited.
Freelancer€2,000–8,000 one-off
Cheaper than an agency, but less availability and fewer resources.
WordPress agency€2,000–8,000 (simple)
to €8,000–25,000 (complex)
Depends on theme, design, and feature set.
Agency –
brochure / one-pager
€2,000–6,000
Custom design, basic SEO, GDPR-oriented setup.
Agency –
corporate site

(5–20 pages)
€8,000–25,000
Includes CMS, blog, contact form, responsive design, professional corporate site.
Agency –
e-commerce / online shop
€10,000–50,000 and up
e.g. with Shopify, WooCommerce, or custom development.
Agency –
complex (portals, SaaS)
€20,000–80,000+
Tailored web apps, booking systems, dashboards.

Ongoing costs: hosting, maintenance, and more

Beyond one-off investment, ongoing website costs include:

  • Hosting: €10–50/month (shared), €50–200/month for managed hosting or VPS. Often included in builder subscriptions.
  • Domain: €10–30/year for .de or .com.
  • SSL certificate: often free (Let’s Encrypt) or €50–100/year for extended certificates.
  • Maintenance & updates: €50–200/month—updates, backups, security, small changes.
  • Content: €80–150 per page for copy, €500–2,000 per photo shoot, video as needed.
  • Basic SEO: €500–2,000 extra or ongoing via an SEO agency.

Website types and typical costs

Depending on your goals, website costs scale differently:

  • Brochure / one-pager: €2,000–6,000 (agency) or €1,000–3,000 (freelancer) or €130–480/year (Wix, Jimdo builders).
  • Site with CMS and blog: €8,000–20,000—ideal for service businesses with regular content.
  • Multi-page corporate site (5–20 pages): €8,000–25,000—trades, local businesses, SMEs.
  • Online shop: €10,000–50,000 (Shopify, WooCommerce) up to €20,000–80,000+ for complex shops—depends on platform, catalogue size, and customisation.

DIY, builder, or agency – what pays off?

Tight budgets or experiments often start with builders. For lasting visibility, trust, and search performance, a professionally built site is usually the better choice. An agency brings UX, SEO, accessibility, and scalability—factors that tend to pay off over time.

IVIS MEDIA supports you from strategy through delivery—whether a simple corporate site or a complex platform. Request a no-obligation quote.

Conclusion: estimate website costs with context

How much does a website cost? It depends on your project. A rough guide: €2,000–25,000 for typical corporate sites, and €10,000–80,000+ for shops and complex systems. Clarify goals and budget first—then you can set a realistic range.

More practical notes on development, SEO, and digital strategy are in News and the glossary.

Frequently asked questions about website costs

A website can cost from about €800 to €80,000 and more depending on scope. Simple brochure sites: €2,000–6,000 with an agency. Typical corporate sites from an agency: €8,000–25,000. Online shops and complex projects: €10,000–80,000. Factors include page count, design, features (shop, booking), technology, and whether you build yourself or hire an agency.

Key drivers of cost: scope (pages, content), design (template vs. custom), features (shop, multilingual sites, booking systems), technology (WordPress, Shopify, custom development), and whether you use an agency or a site builder. Accessibility, SEO, and ongoing maintenance add effort.

A professional agency website typically costs €8,000–25,000 for a multi-page corporate site. Simple one-pagers from about €2,000, mid-size projects €8,000–15,000, complex projects (e-commerce, portals) €20,000–80,000 and more. Usually includes design, development, basic SEO, and often content guidance.

A simple site (brochure, one-pager) costs roughly €2,000–6,000 one-off with an agency, €1,000–3,000 with a freelancer, or about €130–480 per year with a builder (Wix, Jimdo, Squarespace). Lower cost often means less customisation, limited SEO options, and platform lock-in.

Short term, DIY with a builder is often cheaper (about €130–480/year). Long term, an agency site can be better value: stronger SEO, higher conversion, no time spent on maintenance, professional design. For businesses with clear goals (leads, sales), a professionally built site usually pays off.

Anatoli Wolf

Author

Anatoli Wolf

Owner, Managing Director

Software developer, IT project manager, business law (B.Sc.)

It is my passion to bring digital ideas to life. In my web development agency, creativity and strategy merge to create tailor-made technical solutions and visual concepts. This is how I help startups, medium-sized companies and public institutions to sustainably strengthen their digital presence with modern design and advanced web development.

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